Privacy Policy

By choosing to use the lifestyle made simple™ website and services, we understand that you have placed a great deal of trust in Lifestyle Made Simple Ltd. We also know that you will want all personal information that you submit to us to be kept as private and as secure as possible. For your peace of mind, we have outlined below how we will and will not use the personal information you give us.

Information collection

When you use the lifestyle made simple™ website, you may submit personal information to Lifestyle Made Simple Ltd. We will treat all information submitted by you in accordance with the terms of this privacy policy and in strict compliance with the current data protection legislation including the General Data Protection Regulation (GDPR) which came into effect on 25th May 2018.

By entering your personal information in the lifestyle made simple™ website you accept that we may retain your information and it may be held by Lifestyle Made Simple Ltd or by any third-party company which processes it on our behalf.

What we collect and why

When you use the lifestyle made simple™ service there are different ways we gather information about you:

  • When you register with us, we ask for information such as your name, e-mail address, contact numbers, etc and – if you place an order – your address, employment, bank and passport details. We keep a record of this information. All of this is necessary for us to recognise you as a registered customer and to fulfil the orders you place with us.
  • We may keep a record of e-mail correspondence you send us. This helps us keep track of your likes and dislikes and any problems or concerns you’ve had with our products or services.
  • Telephone calls made to our Customer Service Helpline may be recorded for monitoring and quality control purposes.

How We Use Your Personal Information

    • All of the information we collect via our website or through correspondence with you is used to operate and improve the service we offer you. We are committed to using your personal information only for:
    • Dealing with orders and accounts for the supply of our services and related products.
    • Monitoring and improving the lifestyle made simple™ website and our services.
    • Planning and managing lifestyle made simple™ business activities, including analysing customers’ shopping habits and preferences.
    • Enabling third parties to carry out technical, logistical or other functions on our behalf.
    • Conducting market research including statistical analysis of customer behaviour which we may disclose to third parties in depersonalised, aggregated form.
    • Providing you with information about the products and services we offer.
    • Providing you with periodic communications (this may be by post, telephone, SMS, email or as part of your lifestyle made simple™ travel order) about features, products, services, events, promotions and special offers. Such communications from lifestyle made simple™ might include advertising for or offers from third parties. If you wish to withdraw your consent from receiving these communications, you can do so by informing us in writing.
    • Enabling our debt collection agency to collect payment from you should that be necessary.
    • Preventing and detecting fraud or abuses of our website.
    • Allowing us to comply with any requirements imposed on Lifestyle Made Simple Ltd by law or court order.

    When we share your personal information

    • Information about our customers is an important part of our business and we do not sell or rent your information to anyone else to enable them to send you direct marketing unless you agree otherwise. However, there are circumstances where it is necessary for us to share personal information in order for us to provide our customers with the lifestyle made simple™ service. At all times where we use or disclose your information, it will remain secure.
    • The circumstances where we may share some of your information with others are described below.

    Third Party Service Providers

    We use a number of other companies and individuals to perform functions on our behalf. For example, we engage companies to analyse customer information, provide marketing assistance, process credit card payments. We also engage agents including credit reference agencies, fraud prevention, detection agencies and debt collection agencies that we use to process the orders you place with us or who assist us in the service we provide to you. In these instances, we provide them with only the information they need to perform their function.

    Promotional Offers

    Sometimes we send offers to selected groups of lifestyle made simple™ customers on behalf of other businesses. We will not permit other businesses to contact lifestyle made simple™ customers directly and all such promotional offers will come via lifestyle made simple™. If you wish to withdraw your consent from receiving these communications, you can do so any time by informing us in writing.

    Business Transfer

    If our company is ever sold or its assets are purchased by another company, it would typically be part of such a transaction for customer information to form part of the business assets being transferred but the information will remain subject to the obligations as outlined in this Privacy Policy.

    Protection of Lifestyle Made Simple Ltd and others

    We release account and other personal information when we believe release is appropriate to comply with the law, to enforce our Terms and Conditions and other agreements or protect the rights, property or safety of Lifestyle Made Simple Ltd, our trading brands, our customers or others.

    Cookies and Online Marketing Management Tools

    Cookies are small text files that websites can send to your computer. A cookie can be thought of as an internet user’s identification card, which tells a website when the user has returned. Cookies are not computer programs and can’t read other information saved on your hard drive. They cannot be used to disseminate viruses or get a user’s e-mail address, etc. They only contain and transfer to the web site as much information as the users themselves have disclosed to that web site.

    • Cookies make the interaction between users and websites faster and easier. Without cookies, it would be very difficult for a website to remember the user’s registration details for a future visit. The lifestyle made simple™ website uses cookies to allow customers to move from one part of the website to another without having to login repeatedly. It also allows us to give you accurate information about your account and order history. We also use cookies to track our online marketing analytics.
    • The European Union Directive on Privacy and Electronic Communications (the “Directive”), which came into force on 31st July 2002, recognises that cookies are a “legitimate and useful tool” for many activities, including verifying the identity of website users. The Directive makes it compulsory for websites to inform users if cookies are being used, and to provide some information on how cookies are used. You can find more information on this subject at Finally, the Directive places an obligation on websites to make users aware that they can set their computers to reject cookies. You will find the instructions on how to do this at However, you should be aware that the lifestyle made simple™ website may not work correctly without cookies.

    Security and Data Retention

    • Security is very important to Lifestyle Made Simple Ltd, and we use sophisticated technology to ensure that your information is protected at all times. Secure Socket Layer (SSL) encryption technology is used for protection of information in transit for any sensitive transactions such as bank details. Additional security procedures are in place to protect the confidentiality and integrity of your information.
    • We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of personally identifiable customer information. Our security procedures mean that we may request proof of identity before we disclose personal information to you.
    • It is important for you to protect against unauthorised access to your password and to your computer. Be sure to sign off when using a shared computer.

    Identify Fraud

    • Fraudsters create authentic looking, but false or “spoof” websites. Their purpose is to tempt users to enter personal information to be re-used to try and access your bank accounts. Fraudsters are increasingly turning to email to generate traffic to these websites. Recently customers of several financial institutions have received such emails and this activity is only likely to increase. Such emails typically contain a link to a spoof website and advise account holders to enter usernames and passwords so that security details can be updated or passwords be changed.
    • If you get an email containing an embedded link and a request for you to enter any personal details, treat it as suspicious and do not input any personal information, even if the page appears legitimate. No reputable company ever sends emails of this type.

    Data over the Internet

    The internet is a global network – therefore there are cases where your data travels internationally which may include places outside the UK. We want you to know that if you visit or purchase travel through the lifestyle made simple™ service, you’re agreeing and authorising us to process data this way.


    You may change your personal information retained by lifestyle made simple™ at any time by informing us in writing. We may change the terms of this Privacy Policy from time to time and you should check it regularly. Your use of the lifestyle made simple™ website will at all times be subject to the Privacy Policy applicable at the time of each use.